An exploration of innovation,
Crafting the future of design

Experience the Intersection of Craft and Technology

Digital fabrication has revolutionized object design and production, expanding the horizons of creativity and customization. This transformative technology has not only changed how we conceptualize and create objects but has also opened up new possibilities for innovation across various industries. At AMAD, a DAHR Company, we aim to create a groundbreaking manufacturing facility that will redefine how architecture, interiors, and objects are designed and created in the Middle East and beyond.

Building on our 8-year legacy as the DAHR workshop, AMAD has evolved into a cutting-edge digital fabrication and manufacturing entity. Our journey from traditional craftsmanship to advanced digital processes represents a microcosm of the broader technological shift in the design and manufacturing world. Our expertise in computational design and advanced manufacturing aligns with Saudi Arabia's vision for industrial leadership and future economic growth, contributing to the Kingdom's goals in Energy and Industrial Leadership and Economies of the Future.

By leveraging our deep understanding of materials, processes, and design principles, we bridge the gap between traditional craftsmanship and cutting-edge technology. This unique approach allows us to create innovative solutions that not only meet the demands of modern design but also honor the rich cultural heritage of the region. At AMAD, we're not just manufacturing products; we're crafting the future of design and contributing to the technological advancement of Saudi Arabia's industrial sector.

Project Specialization

At AMAD, we specialize in a diverse range of projects that showcase our expertise in advanced manufacturing and digital fabrication. Our focus areas have evolved over the past 8 years, starting from our roots as the DAHR workshop and growing into a cutting-edge digital fabrication facility. We leverage our deep experience and advanced computational design capabilities to tackle complex challenges across various industries. Our projects not only demonstrate technical prowess but also align with Saudi Arabia's vision for industrial leadership and future economic growth. By merging traditional craftsmanship with state-of-the-art technology, we create innovative solutions that push the boundaries of what's possible in design and manufacturing.

Our focus areas include

Architectural Interventions
We create innovative architectural elements that push the boundaries of design and functionality. From intricate facades to custom interior features, our advanced manufacturing techniques bring architectural visions to life, contributing to sustainable urban development.

Artwork and Sculptures
Our digital fabrication capabilities allow artists to realize complex, large-scale sculptures and installations. We collaborate closely with creators to transform their artistic concepts into tangible, awe-inspiring pieces, enhancing cultural and artistic expression in the built environment.

Product Development
We assist in developing and prototyping unique products for various industries. Our advanced manufacturing processes enable rapid iteration and refinement, accelerating the journey from concept to market-ready product, supporting economic diversification.

Furniture Prototyping & Fabrication
Our expertise in computational design and digital fabrication allows us to create bespoke furniture pieces that blend form and function. We produce custom furniture that ranges from sleek, modern designs to complex, organically-inspired forms, promoting innovative design solutions.

Traditional Craft Integration
We specialize in merging traditional craftsmanship with cutting-edge manufacturing technology. This unique approach preserves cultural heritage while pushing the boundaries of design and production, resulting in pieces that honor the past while embracing the future.

Sustainable Design Initiatives
We are committed to sustainable design initiatives that minimize environmental impact. We explore innovative materials and processes that reduce waste and energy consumption while enhancing the lifecycle of our products, aligning with the Kingdom's vision for a greener future.

Technical Areas

AMAD utilizes computation to digitally design and control various types of machines for object creation.
We provide a wide range of prototyping and fabrication services, from concept and design
to problem-solving and production of tangible objects, including small product runs.

Our main fabrication methods include

Robotics Fabrication
We have developed an array of bespoke fabrication capabilities, enabling the realization of complex and unique projects. This advanced technology allows for unprecedented precision and flexibility, supporting the Kingdom's industrial leadership goals.

3D Printing
Our advanced 3D printing services facilitate the creation of complex, lightweight structures and geometries using materials such as clay, plastic, and concrete. This method allows for rapid prototyping and customization, contributing to sustainable design solutions.

CNC Milling
Our enhanced CNC milling capabilities allow for precise subtractive fabrication, complementing our other techniques. This method achieves high levels of detail and finish quality, ideal for both prototyping and final production.

Digital Fabrication Consulting
We offer consulting services to help clients navigate the complexities of digital fabrication, providing insights into material selection, design optimization, and production processes.

Collaborative Research and Development
AMAD is committed to fostering collaborative research opportunities that drive innovation in materials science, robotics, and sustainable manufacturing practices, contributing to the advancement of the manufacturing sector in Saudi Arabia.

Get in Touch

AMAD by DAHR will provide a range of services, from concept and design, to production. Email us to learn more: info@amadd.co